In 2013, following the murder of Trayvon Martin, the Black Lives Matter movement was founded. Since its inception, the Black Lives Matter movement has brought awareness to racial injustice experienced by Black people around the world and become a way to protest incidents of police brutality and racially motivated violence against Black people.
On Monday (October 3), Kanye West not only dismissed the Black Lives Matter movement but the countless Black lives that have been lost to police brutality and racism as he chose to wear a "White Lives Matter" t-shirt to his YZY fashion show and have his runway models walk the catwalk in the inflammatory shirt. (To note, the Anti-Defamation League has previously called the phrase 'White Lives Matter' a hate slogan.)
While some minimized Kanye's actions, claiming he was only making a "fashion statement," Ye later took to Instagram Story to make it clear that he does, in fact, not believe Black Lives Matter.
"Everyone knows that Black Lives Matter was a scam now it's over. You're welcome," he wrote in all caps.
After posting his statement about BLM, Kanye then began an Instagram campaign against fashion editor Gabriella Karefa-Johnson, who was present for the YZY show and had called out Kanye for his "dangerous act of sending 'White Lives Matter' t-shirts down a runway."
"Broke the processor When the computer can’t read the code This is a droid," Kanye captioned a screenshot of Karefa-Johnson's Instagram page on Tuesday morning (October 4). He then shared a photo of the fashion editor, which he captioned: "This is not a fashion person You speak on Ye Ima speak on you Ask Trevor Noah."
The cyberbullying didn't end there, Kanye then shared a zoomed-in image of his previous post, showing Karefa-Johnson's boots, and captioned the image, "I KNOOOOOOW ANNA [WINTOUR] HAAAATES THESE BOOTS."
To wrap up his attack on the fashion editor, Kanye shared a screenshot of a text from his friend Mowalola that read, "I also don't think you should insult that writer. U could actually have real conversation about the tee."